Kadeswaran, S and Brindha, D and Jayaseelan, R (2020) Social Media as a Gateway for Accelerating Women Empowerment. Parishodh Journal, IX (III). pp. 4876-4885. ISSN 2347-6648

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Abstract

Women, for generations, have played a vital role in building a society they thrive in. Women as an integral part of the society, majorly comprise of and contribute to it. Only 35% of the Indian population uses internet when compared to the 50% global internet penetration rate (Hootsuite et al.2017). In India, in every age group, male social media users outnumber female social media users whereas globally female social media users surpassmale users. In this research,
the researchers strive to analyze the perspective of women with regard to usage of social media and the role of social media in their empowerment. Online spaces provide a platform for an individual to voice and/or share content, and opine on anything and everything. Women with access to these online spaces have opportunities for the same. Online spaces offer scope to learn, to educate, opine on anything, offer/gain support, express their ideas and views. Social media offers potential platform for information, entertainment, opinion, education, expressions,
entrepreneurship and mobilization. It pivots effective escalation of voices. Social media offers societal marginalization of gender inequality in terms of information, education, profession, awareness, etc. paving way for a change in the traditional roles of women. This is a qualitative research, where researchers have conducted semi-structured interviews with 23 women from
varied backgrounds in terms of education, family, profession and economic status.

Item Type: Article
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Date Deposited: 09 Dec 2021 06:07
Last Modified: 09 Dec 2021 06:07
URI: http://ir.psgcas.ac.in/id/eprint/131

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