Rameshkumar, N (2022) IMPACT OF DIGITAL MARKETING IN AGRICULTURAL SECTOR. EPRA International Journal of Multidisciplinary Research, 8 (3). pp. 18-22. ISSN 2455-3662

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Abstract

Digital Marketing is helpful to farmers to reach out the multiple buyers and get higher prices for their products. It empowers agricultural
startups. With the increasing amount of literacy in rural areas and development in agribusiness infrastructures, young farmers are ready to adopt
Digital marketing platforms. COVID-19, changes the mindset of farmers to adopt digital marketing. The present study aims at knowing farmers
views, awareness and impact of digital marketing in agricultural sector. For this purpose, primary data was collected from 120 respondents. Data
was tabulated and analyzed with the help of statistical tools to achieve the objectives of the study.

Item Type: Article
Uncontrolled Keywords: Digital Marketing, Impact, Agriculture, Farmers
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 08 Aug 2022 04:18
Last Modified: 08 Aug 2022 04:18
URI: http://ir.psgcas.ac.in/id/eprint/1415

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