Rajakrishnan, M (2022) A DESCRIPTIVE STUDY ON PROBLEMS FACED BY INVESTORS IN INVESTMENT AVENUES. In: EMERGING INNOVATION IN SOCIAL SCIENCE. A DESCRIPTIVE STUDY ON PROBLEMS FACED BY INVESTORS IN INVESTMENT AVENUES (4). International Weser Books Publication, Germany, pp. 36-45. ISBN 978-3-96492-398-1

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Abstract

The use of money with the intention of earning a profit from such use is known as investment. With a
broad sense, the term "investment" refers to the act of spending money in the expectation of generating
further funds. With the world of finance, the term "investment" refers to the practice of allocating monies that
have been set aside for uses other than immediate consumption in the expectation that those funds would
provide profits in the future. The investment of choosing which investment avenues to pursue can be
extremely difficult for investors. One of the main reasons for this is that investors first have to determine the
characteristics of each of the available investment avenues before being able to match those characteristics with
their own specific requirements and preferences. The following are the objectives of the present study to
analyze the nature of the investors in the study area and to study the investor’s preference in different source
of investment. In the course of this investigation, a descriptive research approach was taken. The primary
purpose of the study is to get an understanding of the behaviours of investors in relation to their respective
investments. A samples from 200 different investors in the city of Chennai was been considered for the study.
A technique known as non-probability convenient sampling was utilised in order to pick the sample
respondents from the area being investigated. The researcher concluded that the majority of investors are not
fully aware of the investment opportunities that are available, such as shares, mutual funds, etc., and
investments need to be promoted among the younger generation, also known as the millennial generation, so
that they may save more money for the future.

Item Type: Book Section
Uncontrolled Keywords: Saving Pattern, Investors, investment avenues and source of investment
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 08 Aug 2022 04:31
Last Modified: 08 Aug 2022 04:31
URI: http://ir.psgcas.ac.in/id/eprint/1418

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