MAHALAKSHMI, J and Lissy, N S (2022) Perception and Awareness of Consumers’ Towards Small Retail Oulets in South Tamilnadu. Journal of Research in Business and Management, 10 (2). pp. 41-46. ISSN 2347-300

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Abstract

This paper attempts to study about small retail outlets in India. The small retail outlets are retail units that
carry a wide and detailed assortment of merchandise. Small retail outlets are so named because they are
organized by various departments each selling various products. The objective of the study is to analyse the
customer awareness level towards small retail outlets, their purchasing habits and their opinion towards small
retail outlets. The sample size for the study is 500 respondents. For the purpose of the study descriptive analysis
has been administered in the study. The sample size was 500. Results were tabulated and interpretations were
given according to the data so collected.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 05 Sep 2022 08:43
Last Modified: 05 Sep 2022 08:43
URI: http://ir.psgcas.ac.in/id/eprint/1522

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