Rajakrishnan, M (2022) Consumer Behavior Towards Purchase of Organic Food Products in Coimbatore City – An Empirical Study. International Journal for Modern Trends in Science and Technology, 8 (12). pp. 117-122. ISSN 2455-3778

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Abstract

In India, the market of organic products is growing, as the number of people willing to consume organic food and their attitude
towards organic food products have changed to a greater extent. In short, consumer attitude and knowledge have become
significant factors in changing of preference and buying behaviour towards organic foods, which is expected to drive the growth in
the organic food markets further. Moreover, the increase of the environmental consciousness has a thoughtful effect on consumer
behaviour, which has supported in expansion of organic market in India at a remarkable phase.The pandemic caused by COVID-19
has changed the mindset of many consumers. They are increasingly aware of the risks of not caring for the planet. Before the
pandemic, there was a perceived increase in collective environmental concern and sustainability, but COVID-19 has further
accelerated this process and motivated more people to assume this responsibility. Thus, the health crisis could trigger the
consumption of organic foods, which are foods produced through environmentally friendly agricultural methods and that have not
been artificially altered.To study the factors that influence consumer behavior and willingness towards purchase of organic food
products in Coimbatore city were analysed through various factors through factor analysis.

Item Type: Article
Uncontrolled Keywords: Consumer attitude, Organic food products, purchase, Organic farming, consumer behaviour.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 12 Jan 2023 05:17
Last Modified: 12 Jan 2023 05:17
URI: http://ir.psgcas.ac.in/id/eprint/1715

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