ANANDHI, D (2023) BANK SERVICE TOWARDS CREDIT CARD (With special reference to Coimbatore). Journal For Basic Sciences, 23 (1). pp. 198-212. ISSN 1006-8341

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Abstract

Banking in India has come a long way from the pre liberalisation days when it was a
sellers’ market to the post liberalization era, where it has become a buyers’ market. Banking
just as in the FMCG sector or the consumer durables goods sector has evolved into a
marketing game. For decades, banks in India have been offering mass banking products, most
common products being Savings Bank, Recurring Account, Fixed Deposits and lending
products being Cash Credit, Overdraft facilities and Term Loans. An innovation in consumer
banking is the introduction of ‘Plastic Money’ to facilitate electronic payment. One of the
forms of plastic money is credit cards. A credit card is a plastic card with a magnetic strip on
which the required vital information of identity like the name of the card holder, Account
number, Credit limit, Date of validity, Issuing organization, specimen signature of the card
holder etc. is enclosed. A credit card enables the holder to the cashless purchase of goods and
services at selected places. Credit card can be called as an equivalent of a loan sanctioned by
the bank to the customer. Credit card facilitates and makes it possible to ‘use first and pay
later’

Item Type: Article
Uncontrolled Keywords: Banking, Banking services and Credit Card
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 18 Jan 2023 05:34
Last Modified: 18 Jan 2023 05:34
URI: http://ir.psgcas.ac.in/id/eprint/1724

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