MALLIKA, V and ANANDHI, D (2022) VIEWER’S PERCEPTION TOWARDS ‘OTT’ PLATFORM DURING PANDEMIC (with special reference to Coimbatore city). GEDRAG & ORGANISATIE REVIEW, 35 (03). pp. 1-12. ISSN 0921-5077

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Abstract

Today we are going through a period of lock-down which the people of India have
never seen before, for such a long time. In such a situation, in the era of this technology and
the Internet, anyone likes to spend their free time in front of the digital screen, where they
have many options to see. The ever-increasing viewership of the OTT video streaming
services and the big star's inclination towards this platform justifies this. Today, the time we
spent looking at our screens has increased immensely. As the cinema halls shut and film
release has been suspended amid nationwide, this technological shift by internet has created
a new kind of viewing experience and that might end up changing the collective movie
watching experience in cinema hall which result in dent in the footfall whenever the screens
open again. This change in viewing experience created by OTT has a greatest fear for cinema
hall owners. This thesis explore tries to analyse the impact of increasing OTT video
streaming services viewership in lockdown to assess the future of collective watching
experience in India. It frames the attitude of Indian people towards cinema hall through
assessing different vantage points that mark shift in watching experience. At the end it gives
the, recommendation contextualized the immensely increasing OTT viewership during lock
down and its resultant effects on the collective watching experience

Item Type: Article
Uncontrolled Keywords: OTT platform and Viewers perception __________________________________________
Divisions: PSG College of Arts and Science > Department of Computer Science
Depositing User: Mr Team Mosys
Date Deposited: 18 Jan 2023 08:50
Last Modified: 18 Jan 2023 08:50
URI: http://ir.psgcas.ac.in/id/eprint/1727

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