Divya prabha, D (2021) EXPLORING THE SUSTAINABLE CONSUMPTION PATTERNS OF STUDENTS. SHODHSAMHITA, VIII (11). pp. 147-156. ISSN 2277-7067

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Abstract

This study examined whether the use of various types of products for consumption
pattern would influences young people civic responsibility through a survey of university
students in Malaysia. This study expands the literature on the issue of civic responsibility by
looking at the effects using of different products types such as: television, newspapers, radio, and
the Internet. Despite a significant worldwide decline in youth civic responsibility, few
researchers investigated the inter-relationship between these two variables in a Malaysian
context. Civic responsibility means active participation in the public life of a community in an
informed, committed and constructive manner, with a focus of common goal. Civic
responsibility is an attitudinal measure of obligation towards serving or creating change in one’s
community(Mccrillis, 2013). Data are obtained through a survey questionnaire to total of 606
respondents from three public research universities in Malaysia. Respondents’ ages ranged from
21 to 31 years. This study employs quantitative method using correlation to determine
relationship between these two variables. The result shows that a strong, positive correlation
between consumption pattern and civic responsibility, which is statistically significant among
final year undergraduate students. The internet and various products associated with it have
greatly increased the capacity of university students in Malaysia to consume the news and
participate in a greater variety of civic activities. Higher education transforms communities by
providing students with information and competence from which they can plays significant roles
within societies. This can lead to a healthier community, more skilful graduates both in their
disciplines and soft skills, and in the long run, a more successful nation.

Item Type: Article
Uncontrolled Keywords: Consumption pattern, Traditional Products, New Products, Civic Responsibility, University Students
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 27 Feb 2023 03:47
Last Modified: 27 Feb 2023 03:47
URI: http://ir.psgcas.ac.in/id/eprint/1743

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