Divya prabha, D and Mathipurani, V B (2022) Consumer Perception and Satisfaction towards Online Apparel Purchase. International Journal of Research in Management Studies, 12 (1). pp. 39-47. ISSN 2321-1830

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Abstract

The primary goal of the research is to determine the numerous difficulties that consumers have
encountered and to pinpoint the root causes of those problems while making clothes purchases online. To raise
awareness about the benefits of purchasing garments through the internet and to learn about the perspectives of
customers about the benefits of purchasing apparel through the internet. The information gathered through the
questionnaire was extremely useful in identifying difficulties and learning about client opinions surrounding the
purchase of apparels through online channels. Before delivery, the items should be checked for authenticity, and the
number of bogus products sent should be limited.

Item Type: Article
Uncontrolled Keywords: Apparels, Online Purchase and Satisfaction.
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 27 Feb 2023 04:05
Last Modified: 27 Feb 2023 04:05
URI: http://ir.psgcas.ac.in/id/eprint/1745

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