Divya prabha, D (2022) A Study on Tourist Perception towards Social Media as a Reliable Source of Information. International Academic Institute for Science and Technology, 9 (1). pp. 12-21. ISSN 2454-2768

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Abstract

As the tourism industry seeks to acquire the business of the Baby Boomer generation, the travel habits of this age
have been the subject of much research and analysis. However, a new generation is quickly gaining ground on this
one and will soon command the same level of attention: the Millennial. The above analysis, per its authors, is
designed to investigate millennia's potential risk when using digital platforms to pick their tourist hotspot, as well as
the connection between risk profile and perspective effectiveness in terms of willingness to use and recommend
social media based on their outlook toward digital networking. For this aim, a sample of 90 respondents who utilise
social media to identify vacation locations will be gathered from the respondents who do so. The data will be
analysed using a variety of techniques, including percentage analysis, one-way ANOVA, descriptive statistics, and
multiple regression. Millennial' attitudes toward social media should be taken into consideration when making
decisions about their behaviour. Before drawing conclusions concerning millennia's opinions about online platforms,
it is important to consider the following factors: normative beliefs, behavioural intention, desire to use social media,
intention to advocate social media, perceived risk, and perceived rewards.

Item Type: Article
Uncontrolled Keywords: Millennial, Social Media and Travel Destinations.
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 27 Feb 2023 04:42
Last Modified: 27 Feb 2023 04:42
URI: http://ir.psgcas.ac.in/id/eprint/1747

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