Divya prabha, D (2021) A STUDY OF CONSUMER PERCEPTION AND PURCHASE INTENTION OF ELECTRIC VEHICLES. SHODHSAMHITA, VIII (11). pp. 157-168. ISSN 2277-7067

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Abstract

It exhibits an investigation on purchaser chance towards their buy choice to purchase
electronic vehicles in India. Knowing about different parts of shopper purchasing procedure can
encourage organizations fundamentally when creating systems to build their piece of the overall
industry. Depending on two system: upgrading the consumer loyalty and furthermore this paper
expects to build up the exactly test a calculated model of buyer chance to buy vehicle. It specifies
results from decline examination, which uncovered positive connection between the said
variables with buy choice. This availability of multiple brands and many models increases the
choice available to the consumer but also makes the decision process more complex and adds up
to the perceived risk in the buying process of the car. Perceived risk represents consumer
uncertainty about loss or gain in a particular transaction. The conclusion is that the preference
towards the car with the respondents was with driving comfort with the electronic vehicles and
the Tata customers disagree a lot towards staff adequately trained in SCM practices with the
dealer, Ford customers disagree a lot towards adequate product flow facility structure, Renault
customers disagree a lot towards satisfaction with power and leadership structure, Maruthi
customers disagree a lot towards satisfaction with risk and reward structure and Mahindra
customers disagree a lot towards satisfaction with management methods.

Item Type: Article
Uncontrolled Keywords: Multiple brands, Perceived risk and Satisfaction
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 27 Feb 2023 05:34
Last Modified: 27 Feb 2023 05:34
URI: http://ir.psgcas.ac.in/id/eprint/1748

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