Divya prabha, D (2022) The Impact of Personal Selling on Consumer Buying. International Academic Institute for Science and Technology, 9 (1). pp. 22-28. ISSN 2454-2768

[thumbnail of Samyuktha and team ().pdf] Text
Samyuktha and team ().pdf - Published Version
Download (214kB)
Official URL: http://www.iaiest.com/

Abstract

Every firm requires sales staff to help them advertise their products and services to customers through its sales
representatives. In today's industry, sales promotion and distribution are critical components of success. As a result,
it is critical to understand how far these marketing strategies are succeeding in raising brand awareness in the minds
of customers and impacting them to purchase products and services. It is also necessary to improve the quality,
creativity, and use of technology in the distribution and sales promotion processes. Main goal of the study is to
examine the advertising and promotional strategies used by FMCG firms to advertise their products and services, as
well as to determine which sales promotion techniques are the most effective for specific items offered by the
companies under consideration. For this purpose, a sample of 150 respondents was gathered, and the data was
analysed using percentage analysis, mean rank, and chi square as statistical tools. The findings revealed that while
the companies have a reach towards the advertisements they produce, more effective measures must be implemented
by the companies in order to make the advertisements more effective in the future.

Item Type: Article
Uncontrolled Keywords: Personal Selling, Sales Promotion and Creativity.
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 27 Feb 2023 05:40
Last Modified: 27 Feb 2023 05:40
URI: http://ir.psgcas.ac.in/id/eprint/1749

Actions (login required)

View Item
View Item
Altmetric