Divya prabha, D (2021) A STUDY ON IMPACT OF COVID-19 ON BUYING BEHAVIOUR OF CONSUMERS. SHODHSAMHITA, VIII (11). pp. 169-177. ISSN 2277-7067

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Abstract

Covid plays an important role in marketing products. It is a powerful marketing tool that
influences consumer purchases in many aspects. Marketers must explore the harmony of Covid- 19 for successful marketing of products. Nearly all products sold today have Covid facades.
Selecting the right Covid-19 to use has an enormous impact on product sales. While no single set
of rules governs Covid choices, research has established general guidelines based on the
principle of associative learning, the relationship between Covid and emotion. The conclusion is
that Covid has a major role towards the choice of the product purchased by the respondents were
the companies has to look after the satisfaction level and availability of Covid-19 towards their
brand which leads to increase in profitability and turnover for the companies in future period of
time.

Item Type: Article
Uncontrolled Keywords: Covid-19, Behaviour and Marketing
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 27 Feb 2023 05:56
Last Modified: 27 Feb 2023 05:56
URI: http://ir.psgcas.ac.in/id/eprint/1751

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