Bhuvaneshwari, V (2018) A STUDY ON THE OVERALL USAGE OF WHATSAPP AMONG THE COIMBATORE YOUTH. PARIPEX - INDIAN JOURNAL OF RESEARCH, 7 (6). pp. 78-80. ISSN 2250-1991

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Abstract

The study explores the overall usage of WhatsApp among youth in Coimbatore city, Tamil Nadu. The main objectives of the study is to identify the awareness level of respondents towards WhatsApp, to find the existing pattern of usage of WhatsApp among the respondents, to identify the influencing factors of the respondents on the usage of WhatsApp, and to identify the problems faced by respondents in using WhatsApp. The study was based on convenient random sampling method. The study was carried out from 200 respondents. The data were analysed by using Descriptive analysis, Chi-square test and Average rank analysis. It is identified from the study that the WhatsApp is being used by most and demographic ratio does not affect the usage of WhatsApp.

Item Type: Article
Uncontrolled Keywords: Whatsapp, Youth, Usage.
Subjects: B Information Technology > BZ Mobile Application
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Users 1 not found.
Date Deposited: 13 Dec 2021 06:24
Last Modified: 13 Dec 2021 06:24
URI: http://ir.psgcas.ac.in/id/eprint/176

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