Bhuvaneshwari, V (2016) A study on Marketing Practices of Public Sector Banks. PARIPEX - INDIAN JOURNAL OF RESEARCH, 5 (7). pp. 130-133. ISSN 2250-1991

[thumbnail of Marketing practices of public sector banks - 2.pdf] Text
Marketing practices of public sector banks - 2.pdf - Published Version
Download (107kB)

Abstract

A bank is a financial institution that provides banking and other financial services to their customers. A bank is generally understood as an institution which provides fundamental Banking services such as accepting deposits and providing loans. There are also non-banking institutions that provide certain banking services without meeting the legal definition of a bank. The banking system in India should not only be hassle free but it should be able to meet the new challenges. Hence a study on marketing practices of Public Sector Banks has been taken up. This study is used to identify the awareness level of various Public Sector Banks and to identify the services which are offered by the Public Sector Banks and also to know the reasons for selecting the Public Sector Banks. The data was collected from 100 respondents using questionnaire. Simple percentage
analysis has been used in this study. It was found from the study that the respondents were more aware of public sector banks and they opined convenience is the reason for chosen the public sector bank and also they are highly satisfied towards services which are provided by the public sector banks.

Item Type: Article
Uncontrolled Keywords: Awareness, Bank, Satisfaction, Services.
Subjects: A Business and Management > AW Information Systems
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Users 1 not found.
Date Deposited: 13 Dec 2021 06:47
Last Modified: 13 Dec 2021 06:47
URI: http://ir.psgcas.ac.in/id/eprint/178

Actions (login required)

View Item
View Item
Altmetric