Rameshkumar, N (2023) STUDY ON CORPORATE SOCIAL RESPONSIBILITY FOR RURAL DEVELOPMENT IN INDIA. In: ICSSR-Impact of CSR on Corporate Sustainability. UNSPECIFIED, pp. 29-32. ISBN 978-93-5811-115-6

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Abstract

Corporate Social Responsibility initiatives for India’s rural development are of massive
importance and contemporary relevance. More than 60% of India’s population lives in rural areas. This
population is deprived of many basic facilities such as infrastructure, communication, healthcare,
employment opportunities, modern farming techniques, sustainable lifestyle, etc. Government of India
implements various schemes for rural development. However, it becomes difficult for the government to
implement schemes effectively due to lack of resources. Corporate India, being an important part of the
society is expected to contribute in rural development through CSR activities. Corporate Social
Responsibility is one of the mediums by which a company can do for the betterment of the people. It is
the commitment of a corporate to contribute to sustainable development and improve the lives of society.
The present paper attempts to highlight the role of corporate Social Responsibility in rural development
of India as well as to address the various CSR projects.

Item Type: Book Section
Uncontrolled Keywords: Corporate Social Responsibility (CSR), Rural Development, CSR Programs, Corporate.
Depositing User: Mr Team Mosys
Date Deposited: 31 Mar 2023 05:33
Last Modified: 31 Mar 2023 05:33
URI: http://ir.psgcas.ac.in/id/eprint/1834

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