Amaravathi, M (2017) CHENNAI'S RAILWAY PLATFORM IS NOW AN EMERGING RETAIL DESTINATION. GLOBAL JOURNAL FOR RESEARCH ANALYSIS, 6 (10). pp. 84-87. ISSN 2277 - 8160

[thumbnail of Chennai's Railway Platform is now an Emerging Retail.pdf] Text
Chennai's Railway Platform is now an Emerging Retail.pdf - Published Version
Download (585kB)

Abstract

The purpose is to determine the level of satisfaction and loyalty attained by the customers from the retail stalls in
the railway platform and to suggest measures to the railway department and the private players organising their retail stores in the platform to improve the retail services. Descriptive research design is used for investigating impact of customer satisfaction and loyalty on prots of the store, which is indirectly reviewed by repeat purchase and viral recommendation. The research design uses a convenient sampling design where data for independent variables, customer satisfaction and customer loyalty, is collected
from those passengers who are customers of the small retail outlets placed on the platforms of the railway station. Structural Equation Modelling is used to analyse the data. This study deeply analyses the experiences of those customers who consume products and services from the retail stores in the railway platform. Smart PLS is the software used for an equation modelling. The study results clearly say that the success of any business is only through customer satisfaction and customer loyalty. The customers' needs have to be identied by the marketers if they want to survive amongst the cut-throat competition.

Item Type: Article
Uncontrolled Keywords: Railway Platform, Customer e
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Users 1 not found.
Date Deposited: 20 Dec 2021 08:41
Last Modified: 20 Dec 2021 08:59
URI: http://ir.psgcas.ac.in/id/eprint/193

Actions (login required)

View Item
View Item
Altmetric