RENUKADEVI, M and IRINE JIJI, Y S and Hema, G A (2023) Consumer Perception on Digital Marketing Through Mobile Application. International Journal of Scientific Development and Research, 8 (2). pp. 415-419. ISSN 2455-2631

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Abstract

In a world where over 170 million people use social media on a regular basis, every working professional is
expected to be familiar with at least the core tenets of Digital Marketing. In simple terms, Digital Marketing is the promotion
of products over the internet or any form of electronic media. According to the Digital Marketing Institute, "Digital
Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.
The digital revolution has impacted consumers and businesses alike. The aim of the study is to identify the various channels
preferred by the consumers and factors influencing them to purchase the products on digital marketing and the level of
satisfaction of the consumers to buy products through digital marketing. Digital marketing through mobile application has
a bright future for long term sustainability of the product and service in the current market technologies with prosand cons.

Item Type: Article
Uncontrolled Keywords: Digital marketing, Consumer satisfactions, long term sustainability, Market technologies, Revolution.
Divisions: PSG College of Arts and Science > Department of Corporate Secretaryship
Depositing User: Mr Team Mosys
Date Deposited: 25 Jul 2023 06:11
Last Modified: 25 Jul 2023 06:11
URI: http://ir.psgcas.ac.in/id/eprint/1998

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