Hema, G A and RENUKADEVI, M (2021) MARKETING OF GREEN PRODUCTS- CUSTOMER PERSPECTIVE. GLOBAL JOURNAL FOR RESEARCH ANALYSIS, 10 (01). ISSN 2277 - 8160

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Abstract

A green product as one that has less of an environmental impact or is less detrimental to human health that the traditional product equivalent. Now-a-days, peoples are becoming more conscious about health and environment. Green products will be produced by using organic fertilizers, without using any pesticides, insecticides, any inorganic fertilizers, or toxic elements. So, the demand for such products has doubled when compared to the last ten years. The changing climatic condition is not just a talk but has become an international concern. This awareness is greatly affecting consumer's purchasing decision. Even marketers are taking measures to minimize the production of harmful wastes. In the present scenario, brands producing green products use green marketing to communicate their value proposition to the market. Green products will be healthier in nature and safe to use.In this present study, to make a research on green products marketing among the consumers and their perspective.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Corporate Secretaryship
Depositing User: Mr Team Mosys
Date Deposited: 26 Jul 2023 04:43
Last Modified: 26 Jul 2023 04:43
URI: http://ir.psgcas.ac.in/id/eprint/2005

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