Ramya, K (2018) CUSTOMER PERCEPTION MODEL FASHIONED WITH REFERENCE TO THE MARUTI SUZUKI BRAND. SELP Journal of Social Science, IX (38). pp. 41-46. ISSN 0975-9999

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Abstract

Customer Perception” is very important concept that every marketer has to analyze for their own development of the product. Knowledge of the marketers in the area of “Customer
Perception” enables them to handle the customers by knowing, what they expect and how they perceive the product and how it reflects in the market space. The customer handling is
a very interesting task and also it needs some special care.. The model shown in this research is a conceptual model which depicts the importance and intervention of the customer perception in the purchase-decision making process of the customers. The three factors “Satisfaction drivers”, “Customer Perception” and “Customer Intention” shown in the model are interrelated and complementary to each other. We can find the statistical evidence in the analysis part of this article for proving the relation among the above said factors

Item Type: Article
Uncontrolled Keywords: Customer Perception, Model, Maruti Suzuki, Purchase decision
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Users 1 not found.
Date Deposited: 20 Dec 2021 10:59
Last Modified: 20 Dec 2021 10:59
URI: http://ir.psgcas.ac.in/id/eprint/208

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