Sheela Hepsiba and M, Yamuna (2024) Discovering the Effects of Green Marketing Mix on Green Trust and Knowledge in the Green Cosmetic Industry. Discovering the Effects of Green Marketing Mix on Green Trust and Knowledge in the Green Cosmetic Industry, 5 (1). ISSN 2582-631X

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Abstract

This examination flourishes to give a superior comprehension of the effect of green showcasing on green confidence in the corrective business all the way through the decision of four items engaged from the product: place, promotion, price and eco-marks. This exploration additionally researches the job of green information in directing the connection between those devices and eco-trust, and its immediate impact on eco- trust. Absolutely 341 example respondents are finished for the review. Regression and Hayes process tests are utilized for information investigation. This paper uncovers that Apparent Green Information doesn't assume a directing part in that frame of mind between the showcasing marketing mix and eco-trust. Those discoveries explain a moderate impact of green information yet mostly show the spot of green information in molding buyers' mentalities towards green items, prompting the end that training of purchasers is key in the support of eco-trust. In a gist, this postulation means to give advertisers substantial devices according to trust-building methodologies for their green items

Item Type: Article
Uncontrolled Keywords: Eco-labels, Green trust, Green Knowledge, Green marketing price, Product.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 18 Apr 2024 05:39
Last Modified: 18 Apr 2024 05:39
URI: http://ir.psgcas.ac.in/id/eprint/2133

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