Gunasundari, K (2019) WORKLIFE BALANCE AND PLACE OF WORK PREFERENCEA STUDY AMONG WOMEN EMPLOYEES WORKING AT INFORMATION TECHNOLOGY COMPANIES IN COIMBATORE CITY. International Journal of Research and Analytical Reviews, 6 (3). pp. 876-882. ISSN 2348-1269

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Abstract

The growth of the IT industry in India symbolizes potential of Indian industry to perform at world-class standards. The Indian IT companies operate beyond the normal 8 hour workday; sometimes, they operate round the clock (Shiri Ahuja,2000). Coimbatore is the next IT hotspot among Tier II cities in South India, with increasing costs in established hubs like Bangalore, Hyderbad, Chennai and Pune, Coimbatore is emerging as the preferred cost-effective destination for leading IT and outsourcing firms in India (NASSCOM-A.T
Kearney). Coimbatore is fast emerging as an IT hub mainly for the talent pool it possesses. According to NASSCOM, 40% of the fresher’s hiring in the Indian IT industry happens in the 9 districts in and around Coimbatore. The study focus on women work life and the reason why they prefer the city as a work place. Coimbatore climate place prominent role in selection criteria. The study carried out among women employees in working in Information Technology companies in Coimbatore city.

Item Type: Article
Uncontrolled Keywords: Coimbatore, Information Technology, Work life Balance, Preference
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Users 1 not found.
Date Deposited: 21 Dec 2021 06:53
Last Modified: 21 Dec 2021 06:53
URI: http://ir.psgcas.ac.in/id/eprint/217

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