Nithya, M (2019) A STUDY ON THE CUSTOMERS’ SATISFACTION TOWARDS THE SERVICES OF RETAIL STORES WITH SPECIAL REFERENCE TO COIMBATORE CITY. Research Journal of Commerce Behavioural Science, 8 (3). pp. 8-13. ISSN 2251-1547

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Abstract

A marketplace is a location where goods and services are exchanged. Retail is the sale of goods and services from individuals or businesses to the end-user. Customer is the one who uses the products and services and judges the quality of those products and services. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience
with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." This study emphasis retailer can use different retail mix to satisfy their customers. A good format will lend a hand to display products well and entice the target customers to spawn sales. When a retailer does not live up to the customers’ expectations, customers perceive a gap between the firm and the customers leading to customer dissatisfaction. The effects can be dramatic for a company. Companies can lose loyal customers, forcing companies to expensively acquire new customers and decreasing profitability.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Users 1 not found.
Date Deposited: 21 Dec 2021 10:44
Last Modified: 21 Dec 2021 10:44
URI: http://ir.psgcas.ac.in/id/eprint/220

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