Rajalakshmi, G.R and Priya, D and Navaneetha, B (2023) Agriculture Product Farming: An Empirical Study on Perception and Satisfaction of Farmers. Agriculture Product Farming: An Empirical Study on Perception and Satisfaction of Farmers, 14 (78). pp. 57419-57425. ISSN 0976 – 0997

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Abstract

Agriculture is the backbone of the Indian economy and it remains for a long time. Agricultural
productivity mainly depends on various factors like availability and quality of agricultural inputs such as
land, water, seeds and fertilizers, assurance of remunerative prices for agricultural produce, crop
insuranceand storage and marketing infrastructure etc. Indian agriculture is largely depended by agro�ecological diversities in soil, rainfall, temperature, and cropping system. A proper harvesting and
proficient utilization of water is of great importance.Besides, major commodities imported to India are
pulses, edible oils, fresh fruits and cashew nuts. Major agriculture produce are exported by India such as
rice, spices, cotton, meat and its preparations, sugar, etc. The main objectives of the study are to know the
demographic profile of the farmers and their retention of customers towards market produce, to identify
the labour shortage after implementation of lockdown during COVID-19 and to examine the satisfaction
level of the farmers towards the Marketing of Agricultural Produce after implementing Plans and
policies during COVID Crisis. A sample of 150 farmers has been taken for the study. A purposive
sampling technique has been adopted to collect the data from farmers. A tool such as Percentage
analysis, Chi-square, ANOVA and T-test has been applied to analyze the data. The study reveals that
Indian farmers should expand their cropping pattern from cereals to high-value crops. This will increase
revenue and reduce environmental degradation simultaneously. It is concluded that marketingAgriculture is the backbone of the Indian economy and it remains for a long time. Agricultural
productivity mainly depends on various factors like availability and quality of agricultural inputs such as
land, water, seeds and fertilizers, assurance of remunerative prices for agricultural produce, crop
insuranceand storage and marketing infrastructure etc. Indian agriculture is largely depended by agro�ecological diversities in soil, rainfall, temperature, and cropping system. A proper harvesting and
proficient utilization of water is of great importance.Besides, major commodities imported to India are
pulses, edible oils, fresh fruits and cashew nuts. Major agriculture produce are exported by India such as
rice, spices, cotton, meat and its preparations, sugar, etc. The main objectives of the study are to know the
demographic profile of the farmers and their retention of customers towards market produce, to identify
the labour shortage after implementation of lockdown during COVID-19 and to examine the satisfaction
level of the farmers towards the Marketing of Agricultural Produce after implementing Plans and
policies during COVID Crisis. A sample of 150 farmers has been taken for the study. A purposive
sampling technique has been adopted to collect the data from farmers. A tool such as Percentage
analysis, Chi-square, ANOVA and T-test has been applied to analyze the data. The study reveals that
Indian farmers should expand their cropping pattern from cereals to high-value crops. This will increase
revenue and reduce environmental degradation simultaneously. It is concluded that marketingbeforeand after covid-19 have a significant association with retention of the customer, the marketing
before covid-19 of the respondents have a significant association with labour shortage after
implementation of lockdown. The respondents have been varied significantly in the satisfaction score for
marketing of agricultural produce during covid crisis when they are classified based on age groups,
gender, marital status, educational qualification, monthly income, problem faced on exporting and future
farming

Item Type: Article
Uncontrolled Keywords: Agriculture productivity, Agro-ecological, Harvesting, Commodities and Lockdownduring COVID-19
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 03 Oct 2024 07:06
Last Modified: 03 Oct 2024 07:06
URI: https://ir.psgcas.ac.in/id/eprint/2300

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