Priya, D and Rajalakshmi, G.R and Aishwarya, P (2023) An Investigative Study on Consumer Cognizance towards Electric Vehicle. An Investigative Study on Consumer Cognizance towards Electric Vehicles, 13 (76). pp. 52689-52695. ISSN 0976 – 0997

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Abstract

Electric vehicles are at an early stage of development in India. As the scale of production increases and
battery costs decline, the prices of electric vehicles become lower. Providing a purchase subsidy to the
consumer directly or through vendors or manufacturers as a discount at the time of purchase can
maximize the impact of the subsidy on the consumer’s purchase decision. The study addressed the
consumer awareness and perception towards electric vehicles since most of the previous studies were
made before pandemic. Sample of 150 respondents has been taken in Coimbatore District by adopting
snowball sampling techniques. Tools such as percentage analysis, chi-square test, t-test, ANOVA and
descriptive statistics have been applied. The study reveals that there is a significance difference among
gender and place of residence with respect to awareness about electric vehicles. There is also a
significance association between type of family and Preference towards electric vehicle at 5 per cent.

Item Type: Article
Uncontrolled Keywords: Electric vehicles, Battery Cost, Subsidy, consumer awareness and perception
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 03 Oct 2024 08:04
Last Modified: 03 Oct 2024 08:04
URI: https://ir.psgcas.ac.in/id/eprint/2304

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