Anuradha, G and Natarajan, S (2023) A STUDY ON CONSUMER’S AWARENESS AND SATISFACTION TOWARDS AAVIN MILK PRODUCTS WITH SPECIAL REFERENCE TO GUDALUR, THE NILGIRIS DISTRICT TAMILNADU. A STUDY ON CONSUMER’S AWARENESS AND SATISFACTION TOWARDS AAVIN MILK PRODUCTS WITH SPECIAL REFERENCE TO GUDALUR, THE NILGIRIS DISTRICT TAMILNADU, 10 (9). pp. 411-418. ISSN 2349-5162)

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Abstract

The largest producer in the world of dairy products is India. Dairy products in India haves seen a
significant increase in demand, both in rural and urban areas. Aavin milk products are in high demand due to the high
population migrating from rural and urban areas. Tamil Nadu is one of India’s top 10 milk producers. The main source
of milk is Tamil Nadu Milk Producers’ Association Aavin , which producers , process, and sells milk and milk products
to consumers. To identify the level of awareness among consumers towards Aavin milk products is the main objective
of the study. To evaluate the level of satisfaction with Aavin milk products. Various statistical instruments are utilized,
including descriptive analysis, simple percentage analysis, and chi-square test. The study, based on primary and
secondary information, was collected using a well-structured questionnaire. I have conducted a study with 120 samples
from Gudalur. The purpose of the study is to reveal the preference of consumers for Aavin milk products based on
their age, education qualification, and monthly income. This study makes it possible to suggest an appropriate
recommendation to improve awareness and satisfaction among Aavin dairy consumers in Gudalur the Nlgiris

Item Type: Article
Uncontrolled Keywords: Aavin milk products, Consumer Awareness, level of Satisfaction, consumer behavior.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 08 Oct 2024 08:17
Last Modified: 08 Oct 2024 08:17
URI: https://ir.psgcas.ac.in/id/eprint/2319

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