Anuradha, G and SELVARAJU, R (2022) ONLINE SHOPPING EXPERIENCE AMONG HOME MAKERS. ONLINE SHOPPING EXPERIENCE AMONG HOME MAKERS, 7 (3). ISSN 2456-4184

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Abstract

The role of women in families are enormous and inevitable. Women make efficient use of goods and
finance and also considered to be pillars of the family. Traditional home makers planned to utilize the things
that available in their local stores but modern homemakers make the choice of goods from various websites
through online shopping. Online shopping is preferred mostly by Indians in recent years especially women
who are more specialized in purchase of goods be it in online or offline. At this juncture the present study is
conducted to identify the awareness level, factors influencing to purchase online, the satisfaction level of
home makers and the problems faced by them while purchasing products online. The study is carried out at
Gudalur and 150 homemakers who involve themselves in online purchasing were taken into consideration.
Based on the data collected various tools were used to analyzed and it is found that majority are very highly
aware about flipkart and are influenced by reasonable price and also face the problem of poor packaging. It
is suggested to create awareness in the rural areas and focus on innovative promotional strategies for attracting
more customers. It is concluded that Homemakers prefer to shop online so as to have various choice and wide
range of products with good quality in terms and at reasonable price

Item Type: Article
Uncontrolled Keywords: Online shopping, Factors Influencing, Awareness, Satisfaction, Problems.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 14 Oct 2024 08:09
Last Modified: 14 Oct 2024 08:09
URI: https://ir.psgcas.ac.in/id/eprint/2327

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