Aruna, M and Gunasundari, K (2021) Awareness in Women towards Femvertising and Their Perception. Awareness in Women towards Femvertising and Their Perception, 12 (6). pp. 4728-4743.

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Abstract

In the world of marketing, the word femvertising plays a dramatic change in India which
influences the women consumers‘ perception towards the gender portrayal of advertising.In
today‘s advertisement the women empowerment has a great impact in the purchase behaviour of
the products which in turn it generates profit for the business and also it createsgender equality in
the society where it becomes the leading theme in the advertisement sector. Most of the
advertisement projects more on women and gives equal rights with irrespective of gender and the
marketer‘s started portraying women as a strong independent. This article investigates how the
perception of women towards the stereotype advertising in the modern era and how it explores
the awareness of Indian consumers in the area of online clothing stores

Item Type: Article
Uncontrolled Keywords: Awareness,Femvertising, Perception, Purchase behavior.
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 17 Oct 2024 09:57
Last Modified: 17 Oct 2024 09:57
URI: https://ir.psgcas.ac.in/id/eprint/2331

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