Gunasundari, K Digital First Startups Strategy Used to Streaming Success in India. Digital First Startups Strategy Used to Streaming Success in India, 44 (6). pp. 3456-3460. ISSN 1001-4055

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Abstract

Quick search on internet reveals more than 2509 startups in the video streaming business. With
the advent of 4G and 5G the video streaming market size is valued at 50.11 billion in 2020 and it’s poised
to grow at Compounded annual growth rate at 21%. There is lot of competitive business models and
marketing strategy around these companies. Social Media Marketing offers startups the ability to attract,
convert and transform consumers by building appropriate pipeline. The objective of this paper is to identify
and explain the adoption of social media marketing in Video Streaming Startups. This paper surveys the
Advertisements done by Startups in selling their video streaming related products or services in social
media. This would help to evaluate context for the video streaming startups to understand the approach
taken by these startups and evaluate how the success is measured by these startups in terms of growth by
adopting appropriate social media marketing strategies (SMMSs).

Item Type: Article
Uncontrolled Keywords: SMM-Social Media Marketing, Video Streaming Indian Startups, Facebook
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 26 Oct 2024 10:00
Last Modified: 26 Oct 2024 10:00
URI: https://ir.psgcas.ac.in/id/eprint/2339

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