Gunasundari, K (2021) Integrative Perspective of Green Marketing in Modern Business Setup. Integrative Perspective of Green Marketing in Modern Business Setup, 95. pp. 12-15. ISSN 2349-638x

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Abstract

Development and conservation professionals are increasingly incorporating conservation products into their portfolio of activities to contribute to biodiversity conservation and poverty alleviation for the communities that live in high biodiversity areas. Tremendous progress has been made in involving communities in good conservation practices, developing enterprises that are sustainable and generating income that also promotes biodiversity conservation. Yet, these groundbreaking enterprises and products still struggle to understand the markets for their products and how to access these markets. Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing is a holistic marketing concept wherein the product, marketing consumption on disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc., both marketers and consumers are becoming increasingly sensitive to the need for switch into green products and services. “Those human activities directed at satisfying needs and wants through voluntary exchange processes, with full consideration of the social, ecological, and economic impacts of those transactions.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 26 Oct 2024 10:48
Last Modified: 26 Oct 2024 10:48
URI: https://ir.psgcas.ac.in/id/eprint/2340

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