Divya prabha, D (2023) A STUDY ON SOCIAL COMMERCE: EVOLUTION IN DIGITAL RETAILING. A STUDY ON SOCIAL COMMERCE: EVOLUTION IN DIGITAL RETAILING, 34 (4). pp. 1346-1393. ISSN 1066-2243

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Abstract

Social commerce (S-commerce) represents a burgeoning paradigm in the realm of online
retailing, where the fusion of social media and e-commerce platforms facilitates seamless
buying and selling experiences for consumers. This abstract explores the evolution, strategies,
and transformative impact of S-commerce on the retail landscape. With the exponential growth
of social media users worldwide, businesses are increasingly leveraging S-commerce to engage
customers, drive sales, and foster brand loyalty. Key strategies such as shoppable posts, user�generated content galleries, live streaming, and influencer partnerships enable brands to create
immersive and personalized shopping experiences that resonate with today's digitally savvy
consumers. Furthermore, the convergence of online and offline channels through innovative
technologies like augmented reality (AR) and virtual reality (VR) blurs the boundaries between
digital engagement and real-world experiences, enhancing customer engagement and
satisfaction. As S-commerce continues to evolve, embracing its principles will be essential for
businesses seeking to stay competitive and meet the evolving needs and expectations of
consumers in the digital age.

Item Type: Article
Uncontrolled Keywords: Social commerce, E-commerce integration, Customer engagement, Influencer marketing, Digital retail transformation
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 29 Oct 2024 08:16
Last Modified: 29 Oct 2024 08:16
URI: https://ir.psgcas.ac.in/id/eprint/2350

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