Dr. RAMESH KUMAR, N and Mr. MUNEER, M (2024) A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING UTILIZED BY TOURISTS IN THE NORTHERN DISTRICTS OF KERALA. A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING UTILIZED BY TOURISTS IN THE NORTHERN DISTRICTS OF KERALA, 14 (12). ISSN 2278-4632

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Abstract

Digital marketing is vital in promoting tourism in the northern districts of Kerala by expanding reach,
facilitating engagement, enhancing the visitor experience, and contributing to the destination’s overall
growth and sustainability. In this modern era of powerful online technology and tools, connecting to
potential customers has become considerably easier. These days Internet marketing is becoming a
necessary strategy for all sizes of businesses. The growing significance of digital marketing in
consumer acquisition and brand promotion greatly influences business at present. Travel and tourism
have always been ahead of other businesses in adopting technological trends. Online Booking,
Reviews, Digital Marketing, Innovative concepts like social media marketing and promotion and the
use of digital technology have become the new face of the tourism industry. This has resulted in
increased revenue and revolutionary changes in the tourism industry

Item Type: Article
Uncontrolled Keywords: Digital Marketing, Digital Tourism, Search Engine Optimisation (SEO), Social media marketing (SMM), Pay Per Click (PPC), Influencer Marketing.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 03 Mar 2025 05:27
Last Modified: 03 Mar 2025 05:27
URI: https://ir.psgcas.ac.in/id/eprint/2384

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