Dr.Ramesh Kumar, N and Mr.Muneer, M (2025) Evaluating the Effectiveness of Digital Marketing Among Tourists in Southern Kerala. Evaluating the Effectiveness of Digital Marketing Among Tourists in Southern Kerala, 7 (1). ISSN 2582-2160

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Abstract

Digital marketing is vital in promoting tourism in the southern sections of Kerala by expanding reach, easing engagement, enhancing the caller experience, and contributing to the destinations overall growth and sustainability. In this ultramodern period of important online technology and tools, connecting to implicit guests has become vastly easier. These days Internet marketing is becoming a necessary strategy for all sizes of businesses. The growing significance of digital marketing in consumer accession and brand creation greatly influences business. Trip and tourism has always been ahead of other companies in espousing technological trends. Online Booking, Reviews, Digital Marketing, Innovative generalities like social media marketing and creation, and the use of digital technology have become the new face of tourism assiduity. This has resulted in increased profit and revolutionary changes in the tourism assiduity.

Item Type: Article
Uncontrolled Keywords: Digital Marketing, Digital Tourism, Search Engine Optimisation (SEO), Social media marketing (SMM), Pay Per Click (PPC), Influencer Marketing
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 04 Mar 2025 10:53
Last Modified: 04 Mar 2025 10:53
URI: https://ir.psgcas.ac.in/id/eprint/2388

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