Vinita, N and Gowri, K and Sheela Hepsiba, M (2025) Exploring the Idea of Innovation, Corporate Social Responsibility and Company Performance with Technology as Mediator with Respect to Indian Information Technology Sector. Exploring the Idea of Innovation, Corporate Social Responsibility and Company Performance with Technology as Mediator with Respect to Indian Information Technology Sector, 15 (4). pp. 114-122. ISSN 2146-4405

[thumbnail of Exploring the Idea of Innovation, Corporate Social Responsibility and Company Performance with Technology as Mediator with Respect to Indian Information Technology Sector.pdf] Text
Exploring the Idea of Innovation, Corporate Social Responsibility and Company Performance with Technology as Mediator with Respect to Indian Information Technology Sector.pdf - Published Version
Download (729kB)

Abstract

This study has examined the moderating impacts of productivity and innovation on the relationship between corporate social responsibility (CSR)
and business performance. The goal of this project is to develop and test a theoretical model to identify the mediating mechanisms in the relationship
between performance and CSR. The theoretical model (CIPP Model) is inferred from the literature’s strategic paradigm. Its components are performance,
productivity, innovation, and corporate social responsibility. In addition, a number of theories were developed to investigate the model. SEM, or
structural equation modelling, is used to evaluate the model on data from IT businesses that engage in corporate social responsibility (CSR). The
importance of product innovations has become a top priority at every level of the company’s organisational structure. This study looks at the potential
connections between firm performance (FP) and CSR and product innovation in the Indian IT sector. Innovation in technology has been used as a
moderating factor in this study. As a mediator, we also look at how technology innovation (TI) influences the relationship between CSR, product
innovation, and FP. In order to reach the conclusions, we first used a survey instrument to gather information from 343 respondents who were employed
in the Indian IT sector. Additionally, middle-level staff members were selected as responders due to their critical role in the strategic expansion of
the company. The data was then analysed using structural equation modelling, or SEM. After a thorough analysis, the validity and reliability of the
scales were determined to be satisfactory.

Item Type: Article
Uncontrolled Keywords: Innovation, Corporate Social Responsibility, Productivity, India, Technology, Mediator, Information Technology Sector JEL Classifications:  M10, M14
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 30 Oct 2025 07:19
Last Modified: 30 Oct 2025 07:19
URI: https://ir.psgcas.ac.in/id/eprint/2479

Actions (login required)

View Item
View Item