Umamaheswari Sankar Paradigm Shift in Marketing Strategies of Hotel Industry in Bengaluru, Post Covid-Customer Perspective. Paradigm Shift in Marketing Strategies of Hotel Industry in Bengaluru, Post Covid-Customer Perspective. pp. 1275-1282.

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Abstract

The tourism sector in India is one of the vital contributors to the economy
of the country. The Pandemic has caused a great impact on the Indian tourism
and has also brought panic among domestic and international travelers both to
travel and dine out.Lockdowns and intra state travel ban, and the fear of being quarantined
has affected the Hospitality and Tourism Industry which has contributed
to economic slowdown.
In this paper researchers have made an effort to find out the impact of the
pandemic on hotel industry with special reference to Bengaluru city of Karnataka
state, India. The marketing strategies of the hotel industry have witnessed an
extreme change which is being analyzed in this paper. The objective of the study
is to study the marketing strategies of hotel industry pre and post covid and to
understand the customers opinion in relation to the paradigm shift observed in the
marketing strategies of hotel industry in Bengaluru. Primary data was collected
through questionnaire and analyzed with suitable statistical tools.

Item Type: Article
Uncontrolled Keywords: Covid-19 · Marketing strategies · Hotel industry
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 31 Oct 2025 09:46
Last Modified: 31 Oct 2025 09:46
URI: https://ir.psgcas.ac.in/id/eprint/2491

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