Anitha, D and Lissy, N S and Anitha Rathna, G and Kavitha Natarajan (2024) A Study on Customer Preference Towards Coupon – Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. AStudy on Customer Preference Towards Coupon– Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. pp. 70-82. ISSN 2367-3370

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Abstract

The modern market is full of offers and discounts. Marketers use sev
eral promotionalprogramstoenticecustomerstobuyproductsandservices.While
advertising goals are long-term in nature and typically aimed at building a brand,
sales promotionprogramsoftenhaveasinglegoal,namelytomaximizesalesinthe
short term. A coupon is a ticket or document that can be exchanged for a financial
discount or discount on a product purchase. Coupons can attract customers to a
business,increaseengagementwithexistingcustomers,andgeneratenewrevenue.
This study examines customer preferences for coupon code-based promotions in
various areas including clothing, food, travel, entertainment, medical, beauty, and
personal care. The purpose of the study is to analyze how coupon codes influence
customers’ purchasing decisions, as well as examine the overall level of customer
satisfaction. This study covers almost all the areas where coupon code is used as
a promotional activity to increase sales and can help entrepreneurs and business
people in making important financial decisions in sales and marketing.

Item Type: Article
Uncontrolled Keywords: Sales promotion · customer preference · coupon code · making f inancial decision
Divisions: PSG College of Arts and Science > Department of Corporate Secretaryship
PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 04 Nov 2025 08:24
Last Modified: 04 Nov 2025 08:24
URI: https://ir.psgcas.ac.in/id/eprint/2513

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