VIJAITHA CHRISTY, N and Shanmugha Priya, P (2024) Social Media Marketing and Its Impact on Consumer Buying Behaviour with Special Reference to Coimbatore City. Social Media Marketing and Its Impact on Consumer Buying Behaviour with Special Reference to Coimbatore City. pp. 379-386.

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Abstract

The research article aims to study the impact of end-user engagement
activities on social media marketing. While numerous social media platforms exist,
this study focuses on key platforms such as WhatsApp, Facebook, Instagram,
and Telegram. The objectives include identifying respondents’ awareness of social
media proposals in Coimbatore city, analyzing consumer buying behavior in digital
marketing, estimating customer satisfaction with products sold through social media
marketing, identifying problems in social media marketing, and providing sugges
tions for improvement. Data was collected from 150 respondents using a question
naire and simple random sampling. Statistical tools employed include simple random
sampling, the weighted average method, and Garrett’s ranking

Item Type: Article
Uncontrolled Keywords: Education · Social media marketing · Digital marketing · E-Marketing
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 12 Dec 2025 05:50
Last Modified: 12 Dec 2025 05:50
URI: https://ir.psgcas.ac.in/id/eprint/2586

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