Mahalakshmi, K and Sundara Prasad, V and Nithyasri, M and Geetha, B (2024) A STUDY ON CONSUMER BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS. A STUDY ON CONSUMER BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS, 23 (7). pp. 380-395. ISSN 0044-0477

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Abstract

The most dramatic change is the change in consumer demographics and demand
preferences. Thus, to reduce the human efforts, instant food products has made the
convenience of providing healthy and digestive food. Moreover, the demand potential and the
buying behaviour of the consumers has changed which has increase the production of food
products.
Convenient foods have become widely popular especially among working class
people, teenage children, people living in hostels, bachelors, sharing rooms etc. Convenience
foods are used to shorten the time of meal preparation at home. Some convenient foods can
be eaten immediately or after adding some water, heating .Instant food products make them
to cook any time with less labour, time and energy. An instant food is one that has been
dehydrated, so the only preparation needed for consumption is to add that water back. Instant
food consumption is increased due to increase in urbanization, breaking up of the traditional
joint family system, time, and convenience, changing lifestyles and increasing level of
income. The ready availability, and saving of the time are the reasons for consuming instant
food products. Hence, an attempt has been made to analyse the consumer purchasing
frequency for the instant food products.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 17 Feb 2026 05:55
Last Modified: 17 Feb 2026 05:55
URI: https://ir.psgcas.ac.in/id/eprint/2602

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