Sakthipriya, E and Sudhakar, K The evolving landscape of the organic beauty and personal care. The evolving landscape of the organic beauty and personal care.

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Abstract

Organic Cosmetic is one of the shining business in India. The Generation –z is the most opted category for this current
cosmetic industry and they are the reason to push upward trend of the market overall. GEN-Z is more beauty conscious
compared all in general. Organic is one of the attractive mantra for the marketers to attract and swift the shopper’s mindset
towards organic cosmetics. Virtual possibility is the great opportunity for this generation to boost up the sales virtually
rather than bricks and mortar. The researcher made attempt to understand these generation virtual perception and pick up
of the organic cosmetics products. It examines the characteristics of female shoppers in this sector, including buying habits
(product kind, regularity, etc.) and the desires and favorites of the core clientele for this particular retail format. The outline
of online consumers in this business is established in the study. It also looks at the variables influencing the decision to
purchase these things online. Additionally, it outlines what customers anticipate from an e-commerce website in order to
provide an engaging purchasing experience.

Item Type: Article
Uncontrolled Keywords: Key Words: Organic cosmetics, Beauty and Personal Care Industry, Virtual Purchase, Shopper’s Behavior, Media and Preferences.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 17 Feb 2026 07:02
Last Modified: 17 Feb 2026 07:03
URI: https://ir.psgcas.ac.in/id/eprint/2604

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