Esther Krupa, M and Lissy, NS and Bhuvaneswari, V AGRICULTURE MARKETING AND ITS SYSTEM IN INDIA. Contemporary Issues and Trends in Digital Marketing. pp. 304-308.

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Abstract

Both in terms of its contribution to the GDP and as a source of
employment for the vast majority of the population, the agriculture sector is a
significant part of the Indian economy. Given that India is already one of the
world's greatest agricultural producers in terms of value, this sector currently offers
enormous potential. The development of rural banking and credit systems has also
been crucial to the expansion of the agricultural sector. The growth of the
agricultural industry as a whole depends on agricultural marketing. By paying
farmers fairly and profitably for their agricultural output, it gives farmers financial
security. Additionally, it guarantees that food goods are accessible and affordable to
consumers, which lowers inflation. Agricultural marketing aids in satisfying
consumer demand and expectations. The agricultural marketing system creates
crucial connections between the non-farm sector and the agricultural producing
sector in a vibrant and expanding economy. The current study details the
agricultural marketing practices currently in use in India, the government's efforts
to promote agriculture marketing there, as well as the country's current agricultural
marketing system.

Item Type: Article
Uncontrolled Keywords: Agriculture, Marketing, Farmers, Consumers
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 19 Feb 2026 07:08
Last Modified: 19 Feb 2026 07:08
URI: https://ir.psgcas.ac.in/id/eprint/2623

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