Esther Krupa, M and BhuvaneswarI, V CONSUMER BEHAVIOUR INFLUENCE ON SUSTAINABLE E- COMMERCE WITH SPECIAL REFERENCE TO E-RETAILING. CONSUMER BEHAVIOUR INFLUENCE ON SUSTAINABLE E- COMMERCE WITH SPECIAL REFERENCE TO E-RETAILING. pp. 971-975. ISSN 978-93-48151-47-6

[thumbnail of Conference Proceedings_March 2025.pdf] Text
Conference Proceedings_March 2025.pdf - Published Version
Download (897kB)

Abstract

Consumer behaviour plays a crucial role in sustainable e-commerce by influencing the way
businesses design their products, services, and marketing strategies in a way that aligns with
sustainability goals. In the context of e-retailing, consumer behavior plays a significant role in
shaping the sustainable practices and strategies that businesses adopt. This study aims to
explore the role of consumer behavior in fostering sustainability within the domain of e
commerce, with a specific focus on e- retailing. As environmental concerns and social
responsibility grow among consumers, their preferences and purchasing decisions increasingly
influence e-retailers to adopt sustainable business practices. This study analyzes how consumer
behavior drives sustainability initiatives, the challenges faced by e-retailers, and the strategies
implemented to meet the expectations of environmentally- conscious consumers.

Item Type: Article
Uncontrolled Keywords: retailing, sustainable, consumer
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 19 Feb 2026 08:53
Last Modified: 19 Feb 2026 08:53
URI: https://ir.psgcas.ac.in/id/eprint/2625

Actions (login required)

View Item
View Item