Esther Krupa, M (2022) A STUDY ON READERS’ PREFERENCE TOWARDS ONLINE NEWSPAPER IN COIMBATORE CITY. A STUDY ON READERS’ PREFERENCE TOWARDS ONLINE NEWSPAPER IN COIMBATORE CITY, 35 (1). pp. 274-285. ISSN 0921-5077

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Abstract

The digital revolution has brought in a plethora of changes in the way people live, and one of them
is how people access their daily news now. People are now shifting to online news portals to access
information for various benefits. The objectives of the study were to examine readers awareness
level, preference, to analyze the factors influencing, measure the readers' satisfaction level towards
online newspapers and to identify the problems faced by the newspaper readers online. The study
identified various factors like their source of awareness, time duration spent everyday on online
newspaper, benefits, satisfaction level of different newspapers, whether they would recommend
online news to someone else. The samples were drawn from the city of Coimbatore. A survey was
conducted to gather primary data and secondary data was mainly from websites, journals, books,
magazines, newspapers etc.

Item Type: Article
Uncontrolled Keywords: newspaper, online, satisfaction, readers
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 19 Feb 2026 09:39
Last Modified: 19 Feb 2026 09:39
URI: https://ir.psgcas.ac.in/id/eprint/2629

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