Kavitha, N and Udhaya, S and Esther Krupa, M (2023) Effective Utilization of Marketing Strategies by Independent Textile Retailers in Post Pandemic Scenario. Effective Utilization of Marketing Strategies by Independent Textile Retailers in Post Pandemic Scenario, 2 (LNNS 6). pp. 58-66. ISSN 2367-3370

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Abstract

Retailing is a process of selling merchandise or some sort of service
directly to large set of customers. Retailers enable the customers to purchase
productsoftheirchoiceinshopslocatedincloseproximityandassumeaprominent
role in the distribution channel. Small scale retailers are those retailers who have
lesser scale of operation and restricted to a small segment of the market. Stocking
large variety of customary stuff in small quantities is the operational mode of a
small scale retailer. Retailing occupies an important role in the economic growth
of any country. The Indian retail sector is characterized by small retailers who are
mostly unorganized. This sector is a mix up of opportunities and obstacles. The
success of the small stores more depend on their relationship with the customers
and the adoption of suitable marketing strategies

Item Type: Article
Uncontrolled Keywords: Retailers · Customer · Distribution · Channel
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 20 Feb 2026 05:25
Last Modified: 20 Feb 2026 05:25
URI: https://ir.psgcas.ac.in/id/eprint/2631

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