Esther Krupa, M and Lissy, N.S (2023) DIGITAL PAYMENT MODES- A STUDY ON CONSUMER PERCEPTION WITH SPECIAL REFERENCE TO COIMBATORE CITY. DIGITAL PAYMENT MODES- A STUDY ON CONSUMER PERCEPTION WITH SPECIAL REFERENCE TO COIMBATORE CITY, 12 (2). pp. 41-45. ISSN 2319-829X

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Abstract

ABSTRACT:
In India, over the years with the increasing number of consumers adopting technology to monitor their
finance, there is a rise in digital payment system. The demonetization during November 2016 aimed
at transforming our country into a cashless economy. Users of digital payment system have been
increased drastically only after pandemic. After this, everyone turned towards digital payment system
which in turn helps them to avail various banking services 24/7. In this method, both the sender and
receiver use digital mode to send and receive money. There are various digital payment modes
available in India like debit/credit cards, Unified Payments Interface, e-wallets, mobile banking,
internet banking, etc., This study focused on the digital payment mode preferred by the consumer,
influencing factor towards usage of the digital payment, challenges faced by them in using it and also
the expectation of the consumers in using this method. It also shows the satisfaction level of the
consumers after using the digital payment method. The study is based on primary and secondary data.
The primary data is collected through questionnaire from consumers residing in Coimbatore city and
are using the digital payment methods. The collected primary data were analyzed statistically by using
appropriate statistical technique.

Item Type: Article
Uncontrolled Keywords: digital, payment, consumer, banking
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 20 Feb 2026 06:06
Last Modified: 20 Feb 2026 06:06
URI: https://ir.psgcas.ac.in/id/eprint/2633

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