Nithyasri, M and Mahalakshmi, K and Sudha, R A STUDY ON DYNAMICS OF SOCIAL COMMERCE : STRATEGIES ,OPPORTUNITIES AND CHALLENGES. A STUDY ON DYNAMICS OF SOCIAL COMMERCE : STRATEGIES ,OPPORTUNITIES AND CHALLENGES. ISSN 978-620-7-47186-7

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Abstract

The landscape of commerce has been continually reshaped by technological
advancements, with Social Commerce (S-Commerce) emerging as a prominent
paradigm shift. Social commerce (S-Commerce) has rapidly emerged as a prominent
facet of digital commerce, leveraging social media platforms to facilitate transactions
and enhance consumer engagement. This paper critically examines the opportunities
and challenges inherent in S-Commerce, drawing on empirical evidence and theoretical
frameworks. It explores how businesses can harness the potential of S-Commerce to
drive sales, foster customer relationships, and expand their market reach, while also
addressing the complexities and risks associated with this evolving landscape.

Item Type: Article
Uncontrolled Keywords: Social Commerce, E-Commerce, Opportunities, Challenges, Digital Marketing, Consumer Behavior.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 23 Feb 2026 06:50
Last Modified: 23 Feb 2026 06:50
URI: https://ir.psgcas.ac.in/id/eprint/2641

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