Saranya, B (2024) A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION OF SHOPPING MALLS. A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION OF SHOPPING MALLS, 6 (13). pp. 4833-4839. ISSN 2663-2187

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Abstract

The purpose of the study is to evaluate the customer
perception and satisfaction with regard to shopping malls. Fifty
randomly selected samples were drawn from the entire population of
shoppers at malls and retail establishments. The researcher plans to
investigate how Coimbatore city's shoppers view and are satisfied with
the malls. In this study, primary and secondary data were also
employed. The data samples gathered from the surveys and
questionnaires were considered as primary data. Data gathered from
literature reviews, certain publications, etc. is referred to as secondary
data. In conclusion, there is a noticeable increase in behaviour towards
malls and a positive customer opinion of malls as compared to local
general stores, according to the study on the subject.

Item Type: Article
Uncontrolled Keywords: Malls, Retail store, Satisfaction level.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 25 Feb 2026 07:02
Last Modified: 25 Feb 2026 07:02
URI: https://ir.psgcas.ac.in/id/eprint/2651

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