SARANYA, B (2025) Exploring the Perceptions and Utilization of Social Media Advertising Strategies in Contemporary Marketing Practices: A Study on Awareness and Implementation Among Businesses. Exploring the Perceptions and Utilization of Social Media Advertising Strategies in Contemporary Marketing Practices: A Study on Awareness and Implementation Among Businesses, 1 (555). pp. 973-982. ISSN 2198-4182

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Abstract

In today’s marketing landscape, internet-based platforms have evolved
into critical avenues for firms to engage with their target consumers and promote
their goods. This study aims to investigate the awareness and implementation of
social media advertising tactics in the marketing area. Through a comprehensive
investigation employing both quantitative and qualitative methodologies, this study
aims to unravel the perceptions and utilization patterns of social media adver
tising among businesses operating across diverse sectors. The research methodology
encompasses the distribution of surveys aimed at gauging the familiarity of businesses
with various social media platforms, advertising formats, targeting capabilities, and
metrics for measuring campaign effectiveness. Additionally, in-depth interviews will
be conducted with marketing professionals to delve deeper into their experiences,
challenges encountered, and successful strategies implemented in the realm of social
media advertising. The finale of this study is expected to provide useful insights into
the current state of social media advertising in marketing strategies. By analyzing
widespread trends, barriers, and possibilities, this research strives to provide orga
nizations with actionable knowledge to maximize their marketing efforts on social
media platforms. By identifying prevalent trends, obstacles, and opportunities, this

Item Type: Article
Uncontrolled Keywords: Social media advertising · Marketing · Awareness · Application · Strategies opportunities · Trends · Brand visibility · Engagement · Digital marketing
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 25 Feb 2026 08:55
Last Modified: 25 Feb 2026 08:55
URI: https://ir.psgcas.ac.in/id/eprint/2653

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