Saranya, B (2025) Ethical And Privacy Concerns Of Ai Applications In E-Commerce. Ethical And Privacy Concerns Of Ai Applications In E-Commerce, 24 (8). pp. 484-491. ISSN 1477-3163

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Abstract

The integration of artificial intelligence (AI) technologies in e-commerce has revolutionized online retail, enabling
personalized experiences, automated customer service, and sophisticated fraud detection. However, this technological
advancement brings significant ethical and privacy challenges that require careful examination. This paper analyzes the
primary ethical concerns surrounding AI implementation in e-commerce, including privacy violations, algorithmic bias,
manipulation of consumer behavior, and transparency issues. Through examination of current practices, regulatory
frameworks, and proposed solutions, this research highlights the need for balanced approaches that harness AI's benefits
while protecting consumer rights and maintaining ethical standards. The findings suggest that sustainable AI
implementation in e-commerce requires comprehensive privacy protection measures, algorithmic accountability, and
ethical guidelines that prioritize consumer welfare alongside business objectives.

Item Type: Article
Uncontrolled Keywords: Artificial Intelligence, E-Commerce, Privacy, Ethics, Algorithmic Bias, Consumer Protection, Data Governance
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 25 Feb 2026 09:52
Last Modified: 25 Feb 2026 09:52
URI: https://ir.psgcas.ac.in/id/eprint/2654

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