Samyuktha, S.K and Princy, J (2026) Startups and Scaleups in the Digital Era. Entrepreneurial Growth in the Digital Era: Startups, Scaleups and Economic Transformation. ISSN 978-81-993167-6-8

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Abstract

The digital age had fundamentally reshaped the business world, allowing
startups to launch and scaleupsto expand faster than ever. Digital
technologies like artificial intelligence, big data analytics, cloud computing,
and blockchain have significantly lowered the barriers but also changed
business models, customer interactions, and value creation. Startups,
focused on establishing a viable and scalable business models, operate
within highly connected digital ecosytems where success depends on
collaboration, innovation, and agility. Successful startups mature into
scaleups, achieving annual growth rate above 20% for multiple years, thus
becoming key drivers of economic growth, job creation and technological
advancement. This rapid digital progress is hindered by challenges such as
funding limitations, regulatory issues, talent recruitment challenges, and
the threat of technological obsolescence. This article integrates existing
literature and critical evidence to consider the drivers, challenges, and
opportunities facing startups and scaleups in the digital economy, and
outlines the critical role of enabling ecosystems, policy intervention, and
innovative strategy management in ensuring sustained growth and
competitiveness.

Item Type: Article
Uncontrolled Keywords: Startups, Scaleups, Digital Era, Digital Transformation
Divisions: PSG College of Arts and Science > Department of Corporate Secretaryship
Depositing User: Dr. B Sivakumar
Date Deposited: 12 Mar 2026 08:41
Last Modified: 12 Mar 2026 08:41
URI: https://ir.psgcas.ac.in/id/eprint/2697

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