Dinesh Kumar, G and Manivel, RK (2024) Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations. pp. 507-514. ISSN 2198-4182

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Abstract

This research article focuses on the transformative effect of the supply
chain revolution prevailing in the food industry, with explicit attention to the
consumption of the short food supply chain in the city of Coimbatore. Recog�nizing Coimbatore as a significant revenue-generating city, the study utilizes a struc�tured survey instrument distributed randomly among 150 consumers. The research
employs Structured Equation Modeling to quantitatively assess the relationships
between various factors. Coimbatore, chosen for its economic importance, serves
as the primary location for this study. A structured survey is administered to 150
consumers chosen randomly. The research employs Structured Equation Modeling
to analyze the quantitative relationships between key factors influencing the supply
chain in the food industry. The current research paper reveals a robust model fit
between consumer intention, attitude, and satisfaction. Notably, consumers with
high intentions demonstrate a higher level of satisfaction in their purchase expe�riences within the short food supply chain in Coimbatore. These findings suggest
that the consumer’s intention plays a more significant role in shaping their attitudes
and overall satisfaction towards the supply chain in the food industry. This research
contributes valuable insights into the dynamics of the evolving supply chain in the
food sector, specifically in the context of a city with economic significance like
Coimbatore.

Item Type: Article
Uncontrolled Keywords: Short food supply Chain · Consumer · Sustainable development
Depositing User: Dr. B Sivakumar
Date Deposited: 12 Mar 2026 08:54
Last Modified: 12 Mar 2026 08:54
URI: https://ir.psgcas.ac.in/id/eprint/2698

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